Choosing the right niche for your blog is tricky. If you want to blog merely as a hobby, then feel free to write about whatever you want. The important thing here is to have fun.
If, however, you want to make money with your blog and possibly grow it into a business, you will need to choose your niche more carefully.
The first mistake to avoid is making the blog gravitate around your person. This includes using a domain with your name and surname and writing excessively about personal matters. This has worked for some people, but most of them already had some notoriety before they started blogging.
Don't get me wrong. Putting yourself in your blog and sharing your related experiences with the audience is perfectly fine, but your site should have a topic on its own, say small business or Microsoft Windows, as opposed to being a personal blog.
The second mistake is trying to cover too many topics with the same blog. You probably have many interests and passions, but you need to choose one of them for your blog. If you write about technology, politics and fitness, you will have a hard time developing a core audience. The sharper the focus of your blog, the easier it will be to attract readers and to monetize it.
The third mistake is choosing a niche that you are not passionate or knowledgeable about. This usually happens when people see someone making good money in a certain niche, and they decide to imitate it. As I mentioned before, making money blogging will take time and hard work. If you don't love what you are writing about, you won't have the motivation to stick with it long enough.
Finally, try to focus on just one blog instead of creating a myriad of them. It is easier to make money with one authoritative blog than with a bunch of mediocre ones.
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